Saturday, 23 September 2017

Donald Trump Messaging Breakdown

Donald Trump Messaging Breakdown

There’s no denying that Donald Trump is a polarizing figure. Most people believe he is a racist, bigoted, narcissist – and others think he is an anti-establishment darling who “tells it like it is”. Spoiler: the first group is correct.

How does Trump manage to convince millions people to support him?

The video above, brought to you by TheNerdWriter, cleverly explains Donald Trump’s use of short, simple and directive sentences to reach large numbers of misinformed voters.

The video begins with Donald Trump answering a question from Jimmy Kimmel: Isn’t it un-American and wrong to discriminate against┬ápeople based on their religion? The Donald’s response is centered around the fear of dangerous people coming into the United States who want to do “tremendous” harm. He then pivots to racially charged coded language. “These people, they did not come from Sweden”, clearly he really means, “These people, they aren’t white” .

He then moves to his “What’s going on?” platform, where he suggests his racist policy ideas are simply temporary means until we understand “what’s going on”. However, despite campaigning since June, I am still unclear on what answer would suffice for that question. It is literally the question you ask when you don’t even know how to think about something. Even grosser, while he has held the “what’s going on?” stance for some time, he doesn’t seem to have taken any steps towards answering it himself.

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The video is well done and implies an important question: Is he doing it on purpose?

I’m still not sure, but I will be sure to revisit that question soon.

Ryan Black is a documentary filmmaker, political consultant, and digital media professional who writes about Progressive Politics.

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